Author Archives: Jane Davidson

Evaluation of marketing – grappling with the important but hard to measure outcomes

  “Not everything that counts can be counted, and not everything that can be counted counts.” — Albert Einstein It’s a familiar discussion in the evaluation world – the importance of getting approximate answers to important questions about what really … Continue reading

Posted in Appropriate criteria and standards, Appropriate measurement, Business & industry | Tagged , , , | 1 Comment

Credentialing – identifying the ‘core’ vs ‘specialized’ competencies

There’s a great discussion going on right now on the AEA Thought Leaders’ Forum. This week it’s being led by Jean King, who has raised the question of credentialing for evaluators. Not all our subscribers are AEA members and following … Continue reading

Posted in About/Definition, Commissioning evaluation, Evaluation team composition, Values-based | Tagged , | 3 Comments

9 hot tips for commissioning, managing (and doing!) actionable evaluation

High quality, worthwhile, actionable evaluation doesn’t just depend on the technical competence and effective consultation skills of the evaluator. Decisions made and actions taken (or not taken) by the client can make or break the value of evaluation for an … Continue reading

Posted in Commissioning evaluation, Evaluation team composition, Managing evaluation (as a client), The client's role | 3 Comments

The two second advantage and memories of the future

Stuart Henderson’s mention of The Two Second Advantage (see the LinkedIn discussion referred to in the post from earlier this week) reminds me of the work of business strategist Arie De Geus, who discusses how learning organizations use scenario planning … Continue reading

Posted in Cultural context, Development, Environment and natural resources, Evaluation Theory | Tagged , , , , , , | 2 Comments

What’s new and exciting in evaluation? Looking two seconds ahead

Stuart Henderson recently posed an interesting question on the AEA LinkedIn discussion forum: Having just returned from the AEA meetings and come across the book The Two Second Advantage (Ranadive and Maney), I’m wondering what people think are some exciting … Continue reading

Posted in Evaluation Theory, Explicit and defensible values | Tagged , , , , , , , , , , | 3 Comments