Category Archives: Appropriate measurement

Evaluation of marketing – grappling with the important but hard to measure outcomes

  “Not everything that counts can be counted, and not everything that can be counted counts.” — Albert Einstein It’s a familiar discussion in the evaluation world – the importance of getting approximate answers to important questions about what really … Continue reading

Posted in Appropriate criteria and standards, Appropriate measurement, Business & industry | Tagged , , , | 1 Comment

Getting the facts straight on youth unemployment rates

Old mistake in today’s article on European responses to austerity measures – here, as reported by Karen Kissane in The Age in Melbourne: Meanwhile, in Greece, a country spiralling into poverty with more than half of its young people unemployed, … Continue reading

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Opinion or evidence? Are working hours getting longer?

Over the Antipodean summer Genuine Evaluation goes to the beach instead of blogging.  We’re back now, brushing off the sand, and planning more discussions about what it means to do genuine evaluation, plus sharing some insights from the African evaluation … Continue reading

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Evaluation on autopilot – Environment Protection Agency,Victoria

What’s worse than no evaluation? An evaluation that is wrong but you think is right. Organizations that provide authoratitive evaluations have an obligation to meet high standards of accuracy and consistency. It is therefore hard to believe the series of … Continue reading

Posted in Appropriate measurement, Appropriate reporting, Learning from failure | Tagged , , | 1 Comment

The trials and tribulations of trials

Katherine Hay continues her guest blogging on evidence and evaluation. Ben Goldacre in The Guardian wrote that UK politicians “are ignorant about trials and they’re weird about evidence.” He contrasts this with international development where he talks about the “amazing … Continue reading

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