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- Michael Scriven on Evaluation of marketing – grappling with the important but hard to measure outcomes
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Tag Archives: measurement
Opinion or evidence? Are working hours getting longer?
Over the Antipodean summer Genuine Evaluation goes to the beach instead of blogging. We’re back now, brushing off the sand, and planning more discussions about what it means to do genuine evaluation, plus sharing some insights from the African evaluation … Continue reading
Posted in Appropriate measurement, Appropriate reporting
Tagged measurement, opinions, workinghours
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Breaking out of the Likert scale trap
A recent conversation with a colleague has reminded me of how traditional social science training has managed to hardwire our brains into some default thinking that needs to be questioned. Obviously, there are a lot of places one could go … Continue reading
The Friday Funny: Measurement conversions
For those new to metrics – and as the sizes of computer hard drives increase astronomically each year – it can be hard to stay on top of all that “giga-this” and “terra-that” terminology. Here’s a helpful guide that’s done … Continue reading
Free webinar on measurement, risk and uncertainty
One of the important features of genuine evaluation is appropriate measurement, including dealing with uncertainty, as I was reminded by Chris Coryn of the Evaluation Center at Western Michigan University, in our discussions at the International Summer School on Public … Continue reading
Posted in Appropriate measurement, Professional development
Tagged measurement, risk, uncertainty, webinar
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The risks of focusing on the easy-to-measure
Some more developments in UK development funding, an issue we looked at in a post a few weeks ago. Lawrence Haddad, Director of the Institute for Development Studies has an interesting article in the Guardian in response to David Cameron’s … Continue reading
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Patricia at CIRCLE (RMIT)