User generated content – webinar and mapping software

One of the future trends for evaluation that I anticipate is increasing frequency and importance (and hopefully quality) of user-generated content.  Here are two interesting resources related to this:

1.  Webinar on user -generated content.

Thursday, 8 July 2010, 16:00 – 17:00 CEST (GMT +1, Amsterdam – Netherlands)
NB: “Doors” will OPEN for attendees to enter at 15:30 CEST (GMT+1)

Presented by ESOMA, the world organisation for enabling better research into markets, consumers and societies:

The research industry is facing a challenge. Consumers increasingly participate less in traditional surveys but are generate more information about themselves, their likes and dislikes and are sharing their opinions more than ever before!

This webinar lifts the veil on how to go about harnessing all this user generated content (UGC) and user behaviour. As consumers cache their lives online and become ubiquitously available via mobile devices researchers can observe consumers’ actions on the internet such as measuring mouse click and reaction times, scrape publically available text to analyse this trove of opinions for trends and meaning and become friends online with consumers through social networks and communities.

Learning to apply this new arsenal of neo-observational approaches to consumer research is vital for research professionals and companies finding it harder to get meaningful respondent samples for consumer insight.

Professor Niels Schillewaert and Annelies Verhaeghe provide an overview of various research uses of, and approaches to, user generated content (UGC) on the internet and share a select few case studies of what user generated content has meant for companies such as UCB, MTV and RTL.

This webinar provides a short introductory primer for the participant. For a full, in-depth look at applying these techniques the workshop “User Generated Content” on 13 September in Athens is recommended.

Register at

2.  Ushahidi information collection, visualization and interactive mapping

Ushahidi builds tools for democratizing information, increasing transparency and lowering the barriers for individuals to share their stories.

Ushahidi, which means “testimony” in Swahili, is a website that was initially developed to map reports of violence in Kenya after the post-election fallout at the beginning of 2008. Ushahidi’s roots are in the collaboration of Kenyan citizen journalists during a time of crisis. The website was used to map incidents of violence and peace efforts throughout the country based on reports submitted via the web and mobile phone. This initial deployment of Ushahidi had 45,000 users in Kenya, and was the catalyst for us realizing there was a need for a platform based on it, which could be use by others around the world.

3 comments to User generated content – webinar and mapping software

  • Interesting. David Snowden of course has been stomping the world trying to persuade anyone who’ll listen that user-generated data is the way to go. Only of course he add the extra twist of user analysed data; people assess the data they are giving before submitting it.

  • Irene Guijt

    I’m involved in testing out Snowden’s Sensemaker stuff (user generated and self-signified stories of change) for evaluating an organisation’s funding support and tieing the stories into Ushahidi. End of August we’ll know more on its real added value analytically. Already lots of lessons learned methodologically from the 4000+ stories collected in 8 weeks.

  • Patricia Rogers

    We look forward to hearing how this goes. The ability of Sensemaker software to allow data creators to also categorize their data is very interesting.